Account-Based Marketing, Account-Based Sales, Account-Based Everything?
The question is, are you selling a recurring solution and hoping to land lifelong partners? Then why aren't you intentionally going after them? Do have excessively high cost per lead? Is your Customer Success renewal below 80%? Are your checks to Google outrageously high compared to the payoff? Trying to hack your way into success? Sense there is a better way?
Established B2B marketeers have gone the non-technology ABM route for years. Now that we have better tech and targeting tools everyone is joining the game. If you are selling to enterprise clients there is zero reason you should be doing anything else. Customers of ours have gone from .02% lead conversion to as high as 42%. Customer Success churn has gone from 75% down to 9%.
These issues you have aren't just about skills but rather how your target and interact with the market as an aligned commercial front. Our workshops will help your early or advanced teams from SDRs, Sales to Customer Success align with your Marketing team on a full Account-Based Growth Strategy. We will help refine your segmentation, build lists of "right fit customers", define functional personas, and build lists of target markets and clients.
Did you know an average of 6.8 stakeholders are now involved in B2B complex sales? Do you have a strategy to mobile them all to the close?
Pick from our SDR, Sales, Customer Success Advanced and Beginners series!
Commercial Integration Executive