Are you Bringing the Light?


Are you Bringing the Light?

The lights really glitz up this gloomy village in the doldrums of winter. They bring warmth and illuminate the darkness. Dutch start-ups and scale-ups can learn a lot from the festival.

Like the lights, we live in a time of gloomy populist uprising, slow sales cycles, and some chaotic economic conditions. But this is good news if you are a light. They glow brightest in the darkest places.

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