A key commercial leadership skill which is often lacking among "right brained" players is PLANNING, or being ready for any partnership conversation. This worksheet will help market teams capture your story so you are prepared for powerful conversations.
The Be Ready Worksheet is relevant throughout a customer lifecycle. Just update as there is new information or new stakeholders. Bring to review meetings with the commercial or product team. Practice the leadership skill of planning with the Be Ready Worksheet.
Great leaders are terrific followers. The Hero has always known this. Do you have the assertiveness that it takes to convey your agenda but also willing and able to follow the other guy?
Do you have a system for keeping your marketing content emotional, rational and relevant? Do you have a method of pushing yourself and your client into the unknown? The Hero’s Journey outlines an individual mindset that helps you navigate the easiest to the toughest conversations. This is not a sales process or qualification tool. This is how to use insight. This is the Hero's Journey.
Seeing a customer's perspective and yet still offering your own, being prepared but also being improvisational is perhaps the most difficult commercial skill there is. Practicing the Hero’s Journey is an art that you can begin today.
The best way to "sell" others is to first manage you. This starts with mindset and attitude. This cartoon reminds us that the Hero or Dragon is in charge. The Hero is growth-minded. Optimistic. You are the Hero when you are open to learning and question assumptions. The Dragon is fixed. The Dragon is a victim. You are the Dragon when you focus on outcome over process. Don't be the Dragon.
Use this growth mindset will improve your resilience, grit, and growth.
Sales frameworks have a tendency to use roles and accountability as a weapon. Our framework will show you how to LISTEN and navigate Western Civ's oldest cooperative argumentative method to "valorize" your customer journey and discover the close together